Roman Mars and Kurt Kohlstedt, The 99% Invis…

When a podcast hits it big, it becomes something else: ideally a streaming television series, that most prestigious of all 21st-century cultural forms. But rare is the podcaster able to resist a book deal, and rarer still the podcaster who proves as skilled with the spoken word as the written one — or rather, whose manner translates naturally from the earbuds onto the page, podcasting being a medium driven more by personality than content. The leap is easier for those non-conversational shows, essentially textual to begin with, built around scripted or constructed narratives. If any such podcast were to produce a city book, it was going to be

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